E-commerce & retail
Know your real margin, on every channel you sell.
Your outsourced finance team that uses AI to work smarter
Book a call
See it on your own numbers
A 15-minute call. We look at your current setup and tell you what Balance would change.
E-commerce and retail brands we work with
Sounds familiar
Four channels. One number you cannot quite trust.
Most of the brands we take on arrive with the same three problems.
Your numbers are weeks behind
By the time the books close the month is gone, and you have been making stock and ad-spend calls on stale data.
No two channels agree
Shopify, Stripe, PayPal and Amazon each have their own fees, refunds and payout timing. Reconciled by hand, the errors quietly hide your real margin.
Premium fees, and you still wait
A simple question about cash or margin takes three emails and a week. You are paying for speed you are not getting.
How we help
Every channel reconciled. Every fee where it belongs.
Not a monthly export tidied up at quarter end. Each channel is matched against the bank continuously, and the fees are posted against the orders that caused them.
Shopify
Orders, refunds and platform fees split out per payout, so revenue never arrives as one lump sum.
Stripe
Payouts matched to the bank line, with processing fees posted against the orders that caused them.
PayPal
Refunds and FX differences reconciled, including the currency spread most setups quietly absorb.
Amazon
The settlement report read line by line - referral fees, FBA, storage and returns, each in its own place.
Ask Bea
The question you should be able to ask on any day of the month.
Bea reads your live ledger, so the answer reflects the channel fees and refunds that already landed.
What is my margin after fees this month?
Bea
Blended margin is 38.4% after channel fees and refunds, up 2.1 points on last month. Amazon is your thinnest channel at 24.6%.
Answered in 4 seconds · Slack
Checked and approved - the Amazon settlement is included.
Merlin · your accountant at Balance
Case study
Birdie stopped estimating its margin.
A direct-to-consumer brand selling across its own store, marketplaces and wholesale - four payout schedules, and no single view of what any of it earned.
DTC
We went from guessing our margin to knowing it. Balance closes our books in days, a real accountant signs off, and I get answers in Slack the moment I need them, for about a third less than we paid before.
Andreas · Co-founder, Birdie
£10,000
saved per year vs. their previous accountant
Days
to close the books, where it used to be weeks
In Slack
a finance partner they can just ask
Before Balance
Books closed weeks late. Every channel’s fees reconciled by hand, so margin was an estimate, and a simple question took days, at premium fees.
With Balance
Every channel reconciles continuously and an accountant approves the books, closed in days. Margin is visible while the month is still running.
Read what other clients say
In their words
Three more brands who switched.
Balance gave me something I did not have before: real visibility into the financial side of my business. Instead of waiting for updates, I can see exactly where we stand and act on it.
Kristoffer Lippert · Founder & CEO, Semper
We closed the books three weeks late and guessed at margin in between. Now I check Slack and know exactly what each channel made after fees. It changed how we buy stock.
Karoline · Founder, Euroflorist
Reconciling Shopify, Amazon and PayPal by hand was quietly costing us. Balance just does it, and Bea answers whatever I ask at 11pm. A finance team without the headcount.
Kristian · Founder, Tons
Fees and next steps
Ready to see your real margin?
Two months, or your money back
If Balance is not right for you inside two months, we refund you in full.
Monthly terms
One month notice, written into the contract. No annual lock-in.
Migration included
In case a migration is needed. We collect access, reconcile the open period and agree an opening balance with your current accountant.
From
£350
per month
Everything included
Continuous reconciliation across Shopify, Stripe, PayPal and Amazon
Monthly books, VAT and reporting
Bea, your AI assistant, in Slack, WhatsApp or email