ACCOUNTING FOR E-COMMERCE
Your outsourced finance team that uses AI to work smarter · 2-month guarantee
TRUSTED BY E-COMMERCE BRANDS
SOUNDS FAMILIAR?
You’re making decisions with yesterday’s numbers
01
Your numbers are weeks behind
By the time the books close, the month is gone, and you’ve been making stock and ad-spend calls on stale data.
02
Shopify, Stripe, PayPal & Amazon never line up
Every channel has its own fees, refunds and payout timing. Reconciled by hand, the errors quietly hide your true margin.
03
Premium fees, and you still wait days
A simple question about cash or margin takes three emails and a week. You’re paying for speed you’re not getting.
ABOUT BALANCE
An accounting firm that happens to be brilliant with AI
We’re not a bookkeeping app. We’re accountants who use AI to work faster, cheaper and with sharper insight, while a human reviews and approves every entry.
DOCUMENTS PROCESSED
48,312
Last updated: 3 minutes ago
Shopify
1.284 orders · fees split
Stripe
payouts matched to bank
PayPal
refunds & FX reconciled
Amazon
settlement report parsed
01
AI does the heavy lifting
Reconciles every payment channel, matches receipts from your inbox, and categorises transactions continuously against your bank feed.
02
Bea, your AI financial assistant
Ask Bea anything in Slack, WhatsApp or email: “what’s my margin after fees?”, “who hasn’t paid?”. Get an answer in seconds, pulled straight from your live ledger.
M
Merlin
Balance · your accountant
Hey Merlin, quick one — can I reclaim the VAT on my new packaging supplier?
16:11
Yes, fully reclaimable. I’ve logged it and updated your VAT return — all sorted.
Replied in 2 min · 16:12
03
Signed off by real accountants
Every entry is reviewed and approved by an accountant. When something is a judgement call or an edge case, they reach out and talk it through with you, right where you already work.
CUSTOMER STORY
How Birdie went from guessing its margin to knowing it
DTC · NORDICS
“We went from guessing our margin to knowing it. Balance closes our books in days, a real accountant signs off, and I get answers in Slack the moment I need them, for about a third less than we paid before.”
Andreas, Founder & CEO, Birdie
£10.000
saved per year vs. previous accountant
Seconds, not days
to clear financial insights
In Slack or WhatsApp
a finance partner they can just ask
BEFORE BALANCE
Books closed weeks late. Every channel’s fees reconciled by hand, so margin was an estimate. A simple question took days, and they paid premium fees for the wait.
WITH BALANCE
Every channel reconciles continuously and an accountant approves the books, closed in days. Margin is visible in real time, answers come from Bea in Slack, and Birdie saves £10.000 a year.
Get a story like this one
WHAT E-COMMERCE FOUNDERS SAY
Switched, and never looked back
Andreas · Co-founder, Birdie
“We closed the books three weeks late and guessed at margin in between. Now I check Slack and know exactly what each channel made after fees. It changed how we buy stock.”
Karoline · Founder, flowerstry
“Reconciling Shopify, Amazon and PayPal by hand was quietly costing us. Balance just does it, and Bea answers whatever I ask at 11pm. A finance team without the headcount.”
Kristian · Founder, Tons
SIMPLE, FLAT PRICING
One monthly price, no hourly billing, no surprises
Not happy after two months?
Full money back
Full money-back after 2 months
Accountant-approved books
GDPR-compliant & audit-ready
Cancel anytime
INTEGRATIONS
We fit into the systems you already use
No need to tear down your setup. We connect to what you already have.
A SHORT INTRODUCTION
Forty-two seconds on how we work
Questions, answered
Are you an actual accounting firm?
How does the AI + human review actually work?
What does it cost, and what’s included?
What if I’m not happy? (the guarantee)
How does switching / migration work?